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arket standardization strategy of traditional dyed, woven and embroidered fabrics in Southwest China(PDF)

Journal of Silk [ISSN:1001-7003] [CN:33-1122/TS]

Research Field:
Research and Technolgy
Publishing date:


arket standardization strategy of traditional dyed, woven and embroidered fabrics in Southwest China
AN Ni ZHANG Ruiping CHEN Yan LI Qiju
 1.College of Textile and Clothing Engineering, Soochow University, Suzhou 215021, China; 2.College of Textile & Garment, Southwest University, Chongqing 400715, China; 3.Art College, Xian International University, Xian 710077, China
Southwest China traditional dyed woven and embroidered fabrics evaluation organization marketing management resource pool
Traditional dyed, woven, embroidered fabrics are one of the important cultural properties of China, and also are the material carrier of protection and inheritance of intangible cultural heritage. This paper lists the characteristics of traditional dyed, woven and embroidered fabrics based on field research and interview in minority villages in Yunnan and Guizhou, including exquisite workmanship, long history, scarceness, rich regional culture connotation and high artistic value. In Southwest China, there are various marketing channels of traditional dyed, woven and embroidered fabrics, purchasers are driven by different interests, and the market supervision is not sound. Thus, a series of strategies are proposed for standardizing the management over the market of traditional dyed, woven and embroidered fabrics to accumulate resources for the study on China’s intangible cultural heritage and the transmission of national culture, including establishment of an evaluation organization and a marketing management system, and construction of a physical resource pool and a virtual resource pool of traditional dyed, woven and embroidered fabrics.


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Last Update: 2017-06-30