|本期目录/Table of Contents|

[1]于国瑞,汪丹丹. 服装品牌进军B2C市场的困惑与出路[J].丝绸,2011,48(01):000061-64.
 YU Guo-rui,WANG Dan-dan.Apparel brands into B2C market perplexities and way out: to Tang Lion brand for example[J].Journal of Silk,2011,48(01):000061-64.
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
48
期数:
2011年01期
页码:
000061-64
栏目:
改革与管理
出版日期:
2011-01-30

文章信息/Info

Title:
Apparel brands into B2C market perplexities and way out: to Tang Lion brand for example
文章编号:
1001-7003(2011)01-0061-04
作者:
于国瑞汪丹丹
 宁波大学 艺术学院,浙江 宁波 315211
Author(s):
YU Guo-rui WANG Dan-dan
 Art Institute, Ningbo University Ningbo 315211, China
关键词:
 服装品牌B2C市场唐狮品牌服装营销
Keywords:
 Clothing brand B2C market Tang Lion brand Clothing marketingg
分类号:
F768.3
doi:
-
文献标志码:
B
摘要:
 以唐狮品牌为例,探讨如何使服装品牌在竞争激烈的市场环境中建立强有力的号召力和高度的公信力,研究服装品牌进军B2C
市场所遇到的问题、机遇和挑战,寻找品牌实体店和网络经营模式之间的差距,以便完善和发展网络经营模式。
Abstract:
 Taking tang lion brand as an example, this paper discusses how to make clothing brand in the market
environment with fierce competition, to build a strong appeal and the height of the public credibility, and
researches clothing brand into B2C market with problems and opportunities and challenges, looking for the gap
between brand entity shop and network management mode, with the aim of development and optimization of
the network management pattern.

参考文献/References:

 [1]张艳平.2009―2010年中国服装B2C网络购物市场研究报
告[EB/OL].(2009-09-28)[2010-10-05].http://www.
cu-market.com.cn.
[2]中国互联网网络信息中心.CNNIC发布《第23次中国互联
网络发展状况统计报告》[EB/OL].(2009-01-12)[2010-
10-05].http://www.cnnic.cn/dtygg/dtgg/200901/
t20090112_13801.html.
[3]新华网科技新闻.从国外B2C模式看B2M的发展[EB/OL].
(2010-02-26)[2010-10-15].http://tech.qq.com/
a/20100226/000174.htm.
[4]李昉.传统服装品牌“唐狮”加盟拍拍网,布局“网销
化”抢占庞大市场[EB/OL].(2010-06-02)[2010-10-05].
http://life.people.com.cn/GB/156369/158617/
11761025.html.
[5]刘子龙.B2C商业模式比较研究[J].电子商务,2009(1):
55-59.
[6]孔祥梅,徐相阁.服装网络营销市场的现状及其发展前
景[J].商业时代,2008(27):35-36.

备注/Memo

备注/Memo:
-
更新日期/Last Update: 2012-02-15