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[1]钱同源.论丝绸品牌之战略[J].丝绸,2011,48(11):000058-60.
 QIAN Tong-yuan.Disscussion on the brand strategy of silk[J].Journal of Silk,2011,48(11):000058-60.
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
48
期数:
2011年11期
页码:
000058-60
栏目:
改革与管理
出版日期:
2011-11-20

文章信息/Info

Title:
Disscussion on the brand strategy of silk
文章编号:
1001-7003(2011 )11 -0058-03
作者:
钱同源
浙江省丝绸集团有限公司,杭州 310004
Author(s):
QIAN Tong-yuan
Zhejiang Silk Group Co., Ltd., Hangzhou 310004, China
关键词:
丝绸行业品牌战略质量设计
Keywords:
Silk industry Brand strategy Quality Design
分类号:
F426.86
doi:
-
文献标志码:
B
摘要:
     在丝绸行业内,品牌产品不少,但缺少国内外知名品牌。如何打造一个好的、国际品牌,作为品牌之战略,可以从以下几方面去努力:一是要抓质量,包括设计质量、产品质量、制造质量和服务质量,质量是品牌的基础;二是要抓设计,设计决定产品的生命,是品牌的关键;三是要全行业上下全力合作攻品牌,绿叶衬红花,打造中国丝绸自己的国际品牌。
Abstract:
In the silk industry, there are many brand products, but the well-known brands are lacking. How to create a good international brand, the brand strategy can be tried from the following three aspects: Frist is to impove the quality, including design quality, product quality, production quality and service quality, quality is the foundation of brand; Second is to innovate the design, design is the key of product life and the brand; Third is to build the brand under the full cooperation of entire industry, to build Chinaese own international brand of silk.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2011 -08-10
作者简介:钱同源(1935― ),男,教授级高级工程师,原浙江省丝绸进出口公司总工程师
更新日期/Last Update: 2012-03-29