|本期目录/Table of Contents|

[1]孙绍君,张天星.民国江南丝绸品牌形象构建探析[J].丝绸,2013,50(11):000072-74.
 SUN Shaojun,ZHANG Tianxing.Exploration and Analysis on Image Building of Silk Brands in Jiangnan Region in the Republic of China[J].Journal of Silk,2013,50(11):000072-74.
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民国江南丝绸品牌形象构建探析(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
50
期数:
2013年11期
页码:
000072-74
栏目:
改革与管理
出版日期:
2013-11-20

文章信息/Info

Title:
Exploration and Analysis on Image Building of Silk Brands in Jiangnan Region in the Republic of China
文章编号:
1001-7003(2013)11-0072-03
作者:
孙绍君 张天星
1.陕西师范大学 美术学院, 西安 710062; 2.苏州大学 艺术学院, 江苏 苏州 215123
Author(s):
SUN Shaojun ZHANG Tianxing
1.School of Architecture, Shaanxi Normal University, Xian 710064, China; 2.School of Art, Soochow University, Suzhou 215123, China
关键词:
民国时期 江南地区 品牌 形象构建
Keywords:
the period of the Republic of China Jiangnan region brand image building
分类号:
F768.1(2)=6
doi:
-
文献标志码:
A
摘要:
对民国时期中国江南地区丝绸品牌产生的背景和具有典型代表性的丝绸品牌进行了阐述和说明,讨论了当时丝绸品牌的命名、图样和设计等方面内容,同时论述了当时丝绸行业品牌形象构建的必然性,并且通过对“美亚”丝绸品牌构建的代表性案例进行分析,总结出民国时期江南丝绸企业进行品牌形象构建的现实意义和历史作用。
Abstract:
This paper describes the background of creation of silk brands in Jiangnan region in China in the period of the Republic of China and representative silk brands, discusses the naming, pattern and design of silk brands at that time and the necessity of brand image building in the silk industry then, analyzes representative case of “Meiyer” silk brand building and summarizes the practical significance and historical function of brand image building of silk enterprises in Jiangnan region in the period of the Republic of China.

参考文献/References:

[1]程冰莹,程军.近代江南民间丝绸服饰纹样语义流变的研究[J].辽宁丝绸,2009(3):8-10.
CHENG Bingying, CHENG Jun. Research on modern Jiangnan silk clothing patterns of semantic rheological[J]. Liaoning Tussah Silk,2009(3):8-10.
[2]袁宣萍.近代服装变革与丝绸品种创新[J].丝绸,2001(8):39-41.
YUN Xuanping. Modern clothing changes and the variety innovation of silk[J]. Journal of Silk,2001(8):39-41.
[3]余明阳.品牌学[M].合肥:安徽人民出版社,2002:1.
YU Mingyang. Branding[M]. Hefei: Anhui Peoples Publishing House,2002:1.
[4]左旭初.民国纺织品商标[M].上海:东华大学出版社,2006:60.
ZUO Xuchu. The Textile Trademarks of The Republic of China[M]. Shanghai: Donghua University Press,2006:60.
[5]左旭初.著名企业家与名牌商标[M].上海:上海社会科学院出版社,2008:64.
ZUO Xuchu. Famous Entrepreneurs and Their Trademarks[M]. Shanghai: Publishing House of Shanghai Academy of Social Science,2008:64.

备注/Memo

备注/Memo:
收稿日期: 2012-09-10
修回日期: 2013-09-08
基金项目: 江苏高校优势学科建设工程资助项目(苏政办发[2011]6号)
作者简介: 孙绍君(1983-),男,讲师,博士,主要从事设计艺术学及视艺术语言的研究
通信作者:张天星,教授,642034847@qq.com
更新日期/Last Update: 2013-11-20