|本期目录/Table of Contents|

[1]孙琰.服装品牌的跨界合作模式研究[J].丝绸,2013,50(11):000075-79.
 SUN Yan.Research on Crossover Cooperation Model of Clothing Brands[J].Journal of Silk,2013,50(11):000075-79.
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服装品牌的跨界合作模式研究(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
50
期数:
2013年11期
页码:
000075-79
栏目:
改革与管理
出版日期:
2013-11-20

文章信息/Info

Title:
Research on Crossover Cooperation Model of Clothing Brands
文章编号:
1001-7003(2013)11-0075-05
作者:
孙琰
上海工程技术大学 服装学院, 上海 201620
Author(s):
SUN Yan
Fashion College, Shanghai University of Engineering Science, Shanghai 201620, China
关键词:
服装品牌 跨界合作 矛盾整合 模式
Keywords:
clothing brands crossover cooperation contradiction integration model
分类号:
F768.3
doi:
-
文献标志码:
A
摘要:
通过阐述服装品牌跨界合作目的,从服务者与被服务者的角度,分析了典型的成功跨界合作案例,提练与归纳出服装品牌进行跨界合作的5种类型。同时,对于合作双方中的矛盾元素及最终的整合方式进行了深入探讨,提出服装品牌跨界合作的基本发展规律为以相同或改良的模式与其他风格合作者推出新系列和与原合作者周期性地推出新系列两种形式,并认为未来的服装品牌发展将更加努力地寻求形式的突破,品牌之间的跨界合作模式将日趋丰富多样化。
Abstract:
This paper analyzes typical successful cases of crossover cooperation from the perspective of service provider and receiver by describing the purpose of crossover cooperation of clothing brands and extracts and summarizes five types of crossover cooperation of clothing brands; meanwhile deeply discusses contradictory elements in both cooperative parties and final integration method, puts forward that the basic law of development of crossover cooperation of clothing brands has two forms  launching new series with cooperators of other styles in the same or modified mode and launching new series with the original cooperator periodically, and considers that future clothing brand development will make more efforts to seek breakthrough of new forms and crossover cooperation mode among brands will be increasingly rich and diversified.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期: 2013-02-06
修回日期: 2013-05-27
基金项目: 上海高校青年教师资助计划项目(shgcjs004)
作者简介: 孙琰(1983-),女,讲师,主要从事服装品牌与成衣设计研究
更新日期/Last Update: 2013-11-20