|本期目录/Table of Contents|

[1]范小敏,谭 丹,王佳丽,等.区域视角下蜀绣产业发展对策研究[J].丝绸,2015,52(4):041401.[doi:doi.org/10.3969/j.issn.1001-7003.2015.04.014]
 FAN Xiaomin,TAN Dan,WANG Jiali,et al.The Development Strategy Research of Shu Embroidery Industry from the Regional Perspective[J].Journal of Silk,2015,52(4):041401.[doi:doi.org/10.3969/j.issn.1001-7003.2015.04.014]
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区域视角下蜀绣产业发展对策研究(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
52
期数:
2015年4期
页码:
041401
栏目:
改革与管理
出版日期:
2015-04-20

文章信息/Info

Title:
The Development Strategy Research of Shu Embroidery Industry from the Regional Perspective
文章编号:
1001-7003(2015)04-0070-06
作者:
范小敏谭 丹王佳丽韦林龙
1.四川省丝绸科学研究院,成都 610031;2.四川省丝绸协会,成都 610031;3.四川省丝绸工程技术研究中心,成都 610031;4.成都蜀绣工程技术研究中心,成都 611731
Author(s):
FAN Xiaomin TAN Dan WANG Jiali WEI Linlong
 1.Sichuan Academy of Silk Sciences, Chengdu 610031, China; 2.Sichuan Silk Association, Chengdu 610031, China; 3.Sichuan Silk Engineering Technology Research Center, Chengdu 610031, China; 4.Chengdu Shu Embroidery Engineering Technology Research Center, Chengdu 611731, China
关键词:
蜀绣非物质文化遗产区域经济产业发展转型升级对策建议
Keywords:
Shu embroidery intangible cultural heritage regional economy industry development transformation and upgrading strategy
分类号:
TS935.14;F062.9
doi:
doi.org/10.3969/j.issn.1001-7003.2015.04.014
文献标志码:
B
摘要:
通过追溯蜀绣起源、兴衰与复苏的发展历程,从生产规模、产品结构、人才队伍、原材料供应、技术创新、市场认知度等几方面深入分析了蜀绣的现状及存在的问题。在借鉴苏绣、湘绣发展成功经验的基础上,融合川蜀特色及“大成都”区域视角,针对性地提出了未来蜀绣产业发展的对策建议,其中包括加强组织领导、加大创新力度、突破传统经营模式、建立公共服务平台、打造特色基地、实施名牌战略、加大政府财税扶持力度等方面,以期为传统蜀绣产业的振兴和发展做出贡献。
Abstract:
This paper reviews the development history of Shu embroidery, and analyzes the current situation and existing problems of Shu embroidery as follows: the production scale, products structure, talent team, raw material supply, technical innovation, market brand recognition, et al. Based on the successful experience of Su embroidery and Xiang embroidery, Sichuan characteristics and 揅hengdu?regional perspective, this article puts forward several proposals for Shu embroidery future development. Contributed to promoting Shu embroidery industry, these proposals contains seven aspects in all: intensify management, strengthen innovation, Breakthrough traditional mode, construct public service platform, construct characteristic base, implement brand strategy and enhance support government finance

参考文献/References:

[1]王雪梅, 谭丹. 新媒介下蜀绣“关系传播”探析: 以蜀绣作为国礼承载关系为例[J]. 丝绸, 2014, 51(1): 75-78.
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备注/Memo

备注/Memo:
基金项目:四川省科技厅软科学项目(2013ZR0058);成都市科技局软科学项目(13RKYB015ZF-041)
收稿日期:2014-07-22
修回日期:2014-10-20
作者简介:范小敏(1960—),女,教授级高工,主要从事丝绸、蜀锦、蜀绣科技开发及行业发展研究
更新日期/Last Update: 2015-01-23