|本期目录/Table of Contents|

[1]周玉明.苏州丝绸文化旅游景区开发建设研究[J].丝绸,2014,51(07):000070-74.
 ZHOU Yuming.Study on Development and Construction of Suzhou Silk Culture Tourist Area[J].Journal of Silk,2014,51(07):000070-74.
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苏州丝绸文化旅游景区开发建设研究(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
51
期数:
2014年07期
页码:
000070-74
栏目:
改革与管理
出版日期:
2014-07-20

文章信息/Info

Title:
Study on Development and Construction of Suzhou Silk Culture Tourist Area
文章编号:
1001-7003(2014)07-0070-04
作者:
周玉明
苏州大学 艺术学院, 江苏 苏州 215000
Author(s):
ZHOU Yuming
School of Arts, Soochow University, Suzhou 215000, China
关键词:
苏州丝绸 丝绸文化 旅游景区 开发建设 丝绸企业转型 地区旅游经济
Keywords:
Suzhou silk silk culture tourist area development and construction silk enterprise transformation regional tourism economy
分类号:
TS941.1;F590.8
doi:
-
文献标志码:
B
摘要:
苏州丝绸文化旅游景区开发建设的研究旨在弘扬苏州丝绸文化,并为苏州丝绸企业转型和促进苏州地区旅游经济的发展提供启示。目前,苏州丝绸文化旅游景区的发展已经具备了一定的规模,取得了一定的成绩,但由于国家政策因素的影响及景区内部自身管理方面的不足,导致在发展过程中还存在一系列问题亟待得到解决,主要是过于依赖旅游购物、景区主题不明确、创新能力弱、营销能力差、功能不全、环境质量差等方面。研究表明:只有坚持注重文化为魂、特色为先、创新为上、市场为本、注重功能和美化环境等策略,才能使苏州丝绸文化旅游景区得到可持续的发展。
Abstract:
The purpose of this paper is to carry forward Suzhou silk culture, to inspire Suzhou silk enterprise transformation and to promote the development of regional tourism economy. At present, the development of Suzhou Silk Culture Tourist Area has had certain scale and attained certain achievements. However, effected by national policies and the lack of management ability, there are still various problems demanding prompt solutions. Those problems are as follows: excessively depending on tourist shopping, unclear theme, weakness in innovation and promotion, functional insufficiency and poor environment. Researches show that: Suzhou Silk Culture Tourist Area can gain sustainable development only through insisting on the culture, unique features, innovation ability, market orientation, multiple functions and better environment.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期: 2014-01-18
修回日期: 2014-03-19
作者简介: 周玉明(1964-),男,副教授,主要从事环境艺术设计的教学与研究
更新日期/Last Update: 2014-07-29