|本期目录/Table of Contents|

[1]卢 慧,江世龙,胡守忠.改革与管理服装产业集群品牌的影响因素分析及模型构建[J].丝绸,2015,52(11):111401.[doi:10.3969/j.issn.1001-7003.2015.11.013]
 LU Hui,JIANG Shilong,HU Shouzhong.Analysis on Influencing Factors of Cluster Brands in Clothing Industry and Model Building[J].Journal of Silk,2015,52(11):111401.[doi:10.3969/j.issn.1001-7003.2015.11.013]
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改革与管理服装产业集群品牌的影响因素分析及模型构建(PDF)
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《丝绸》[ISSN:1001-7003/CN:33-1122/TS]

卷:
52
期数:
2015年11期
页码:
111401
栏目:
改革与管理
出版日期:
2015-11-20

文章信息/Info

Title:
Analysis on Influencing Factors of Cluster Brands in Clothing Industry and Model Building
文章编号:
1001-7003(2015)11-0074-07
作者:
卢 慧江世龙胡守忠
上海工程技术大学 服装学院,上海 201620
Author(s):
LU Hui JIANG Shilong HU Shouzhong
 College of Fashion, Shanghai University of Engineering Science, Shanghai 201620, China
关键词:
产业集群品牌影响因素模型集群企业的创新集群内企业网络
Keywords:
industrial cluster brand influencing factors model innovation of cluster enterprises enterprise network in cluster
分类号:
TS941.15;F062.9
doi:
10.3969/j.issn.1001-7003.2015.11.013
文献标志码:
A
摘要:
为了解析纺织服装产业集群品牌发展的影响因素,为企业更好地实施集群品牌的营销策略提供思路,运用定性与定量相结合的方法,从企业能动性的角度,对纺织服装产业集群品牌发展的影响因素进行分析,选择5个测量维度构建纺织服装集群品牌影响因素模型,并通过t检验法对模型进行识别,结果模型为过度识别模型;利用AMOS 17.0对模型中的各个参数进行了估计,结果样本数据与假设模型实现了良好的拟合;最后对模型进行理论假设检验,结果支持该理论模型及模型所做假设。同时结果表明:与纺织服装集群品牌相关性最高的是集群企业的创新,其次是集群内企业网络。
Abstract:
To analyze influencing factors of the development of cluster brands in textile clothing industry and provide train of thought for better implementation of marketing strategies of cluster brands by enterprises, this paper analyzes influencing factors of the development of cluster brands in textile clothing industry from the perspective of enterprise initiative with the combination of qualitative and quantitative methods, selects 5 measurement dimensions to establish influencing factors model of cluster brands in textile clothing industry, and identifies the model with t test method. The resulting model is excessive recognition model. This paper also estimates parameters in the model with AMOS 17.0. As a result, sample data and presumptive model achieve good fitting. Finally, it conducts theoretical hypothesis test on the mode. The result supports this theoretical model and hypotheses of the model. Meanwhile, the result shows that the innovation of cluster enterprises has the highest correlation with cluster brands in textile clothing industry, followed by enterprise network in cluster

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2015-04-13;
修回日期:2015-09-23
基金项目:上海市教委科研创新项目(13ZS173);上海市科委公共服务平台项目(13DZ294300);上海市教育委员会资助“创意设计与工程技术结合的工作室培养模式研究”项目(B14035);上海市优秀青年教师科研专项基金项目(ZZGJD12017);上海工程技术大学研究生创新项目(E1-0903-14-01172)作者简介:卢慧(1990—),女,硕士研究生,研究方向为服装市场营销。
通信作者:胡守忠,教授,hushzh@sues.edu.cn
更新日期/Last Update: 2015-11-02